Why Sage & Salt?

​Your marketing and communications teams aren’t struggling with technology — they’re struggling with transformation.

We help leaders bridge the space between what AI can do and what teams believe they can do with it.​

 

We Speak the Language of Marketing and Communications

 

We don’t lead with engineering or algorithms — we lead with clarity, creativity, and culture.
You work in brand, storytelling, and audience engagement — and so do we.
Our deep roots in corporate communications (Target, Amazon, L’Oréal, and agency environments) mean we understand how messages move through organizations, how trust is built, and how great stories inspire action.

 

We translate AI strategy into stories people believe in — and act on.

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We Make AI Human

AI adoption succeeds only when people embrace it emotionally as well as operationally.
Our frameworks focus on communication, trust, and psychological safety — the true drivers of change.

We help organizations:

• Align executive messages with team realities

• Calm fears with communication instead of compliance

• Turn “tech fatigue” into curiosity and creativity

 

Because real AI transformation is human transformation.

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We Blend Strategy and Creativity

 

Many consultants bring process. Others bring creative energy. We bring both — grounded in strategic frameworks and powered by creative thinking.
Our CLEAR Framework™ helps leadership and teams master how to think, talk, and create with AI.

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• Strategic Rigor: Clear roadmaps and measurable outcomes

• Creative Empathy: Deep understanding of how humans adopt and adapt

• Trusted Outcomes: Confidence, alignment, and sustained adoption

 

Our goal isn’t a series of workshops and documents for their own sake — it’s measured success.

 

We guide teams through the strategic, cultural, and messaging aspects of AI adoption — turning uncertainty into excitement and fear into fluency. We focus on the following areas: ​

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Our promise to you: Other consultants implement AI. We make your people ready for it.​​​​​​​​